Strategic-financial-management

What is Strategic Financial Management? Scope, Objectives, Benefits, PDF

Strategic Financial Management (SFM) refers to the process of aligning financial decision-making with the long-term strategic goals of an organisation. It’s not merely about managing numbers, it’s about using financial insight to drive sustainable growth, enhance value, and maintain competitive advantage.

market segmentation

What is Market segmentation? Types, Importance, Examples

In today’s competitive business landscape, understanding your audience is key to creating truly resonating products, services, and marketing strategies. Market segmentation is a way of aggregating prospective buyers into groups or segments based on demographics, geography, behaviour, or psychographic factors to better understand and market to them. This targeted approach not only improves customer satisfaction but…