What is Marketing Mix? [PDF Inside] or 4Ps of the Marketing Mix, 7 Ps of Marketing,

A marketing mix is a set of tools used to promote a product or service in the market. It is also known as the 4Ps (product, price, place, promotion) of a marketing strategy. Using these components, a business can maximize its profit and the chances of its product being recognized by customers.

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What is Sales Promotion? [PDF Inside] Definition, Objectives, Strategies, Techniques, Advantages, and Disadvantages

Sales Promotion is a marketing activity that boosts sales, creates brand awareness, and increases customer loyalty. It involves offering discounts on some products or providing incentives for customers to engage with your brand.

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What is Market Research? [PDF Inside] Definition, Objectives, Types, Process, and Importance

The process of evaluating the feasibility of a new product or service through research conducted directly with possible customers is called market research or marketing research.

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What is marketing? [PDF Inside] Definitions, 4 Ps, Types, & Advantages of Marketing

Marketing is the process of getting consumers interested in your product or service. It involves researching, analyzing competitors, promoting, distributing as well as learning more about your customers to find new ways to get them excited and attract them with promises.

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What is Sales Management? [PDF inside] Definition, Process, Strategies, Objectives, & Benefits

Sales management is basically referred to as a sales team of a company. Sales are what bring your company revenue, and the significance of sales management is what sets out your company’s long-term survival.

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Emotional Intelligence: Definition, Skills, Testing, Benefits, Relation to management & Leadership [PDF Included]

Emotional Intelligence (EI) is the learned or innate ability to perceive, understand, use, manage and control our own emotions as well as the emotions of others in positive ways to have greater mental health, better job performance, effective communication, empathy, and leadership skills.

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What is Scrum? [PDF] Definition, Roles, Pillars, Events, Artifacts, Advantages & disadvantages

 A scrum is an iterative method, consisting of sprints that normally last 1 to 4 weeks. This method ensures that your team provides a version of the product regularly. it was created using a software model that follows a set of functions, duties, responsibilities, and meetings.

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