Difference Between Sales and Marketing [PDF Included]

Sales are the delivery of products from the manufacturer to consumers in exchange for money and marketing is basically understanding the customer’s need and introducing products accordingly.
Sales basically follow a fragmented and product-oriented approach, whereas marketing follows an integrated and customer-oriented approach.
Sales focus on maximizing the seller’s profit but marketing focuses on generating profit through customer satisfaction.
Sales follow the push strategy and marketing follows the pull strategy.
The target audience of sales is both individuals and organizations, moreover, the target audience for marketing is the public.
The primary objective of sales is to influence the target audience to become a buyer, and the primary objective of marketing is to identify customers’ needs and make products accordingly.

Read more

Law of Demand and Supply: [PDF Included] Curves, Importance, Conditions, & Factors Affecting Demand and supply

The law of supply and demand is possibly one of the most essential concepts and it is the backbone of an economy. According to the law of demand and supply, when there is a higher demand for a product or service, there is a rise in the supply of such product or service and vice versa. The law of demand and supply describes the interaction between the desire for a product and the supply of that product. For example, if the supply of a product is low and the demand is high, it signifies such product is lacking for the number of people that desires it, therefore, it will lead to an increase in the price of the product.

Read more

What is Asset Management? Definition, Asset Life Cycle, Types, Process, and 5 Asset management Softwares

Asset management is a system that helps companies to keep a record of all their assets, such as instruments, machinery, and expenses. Keeping tabs on the assets helps streamline operations. The process also reduces the possibility of recording ghost assets, since all the assets are well accounted for.

Read more

What are Mergers and Acquisitions? M&A Definition, Example, Types, Forms, and Transactions

Mergers and acquisitions are transactions of shifting ownership between two companies, wherein a merger is a fusing or combining of two companies and acquisition is one company acquiring or buying another. The ultimate goal of mergers and acquisitions is to create synergy, which typically makes the two combined companies worth more valuable than the two separate companies. 

Read more

Roles of Financial Manager

Roles of financial manager : A financial manager is a person who takes care of all the important financial functions of an organization. The person in charge should maintain farsightedness in order to ensure that the funds are utilized in the most efficient manner. His actions directly affect the profitability, growth, and goodwill of the firm.

Read more

What is Financial Management? (PDF Included) Definition, 5 Scopes, Importance, Types, Objectives, Functions, Advantages and Disadvantages

financial management refers to the diplomatic planning, organizing, directing, and supervising of financial undertakings in an organization. It also comprises applying management principles to the financial resources of an organization, while also playing a significant part in economic or budgetary management.

Read more

What is Sales Forecasting? | Sales Forecasting Method, Types, Importance, and Elements | Sales Forecasting PDF

s forecasting is an essential business practice. Sales forecasts allow business leaders to make wiser decisions about setting up goals, budgeting, hiring, and other things involving cash flow.

Read more