Economics - EDUCATIONLEAVES

The Decoy Effect: How Businesses Manipulate Your Choices (And How to Outsmart Them)

December 18, 2025 by Sukanta Maiti

The decoy effect, also known as the asymmetric dominance effect, occurs when introducing a third, strategically inferior option changes our preference between two original choices. This “decoy” is designed to be completely dominated by one option (the target) while only partially dominated by the other (the competitor). The result? We gravitate toward the target, feeling smart about our “obvious” choice.

What is GAAP (Generally Accepted Accounting Principles)?

December 9, 2025December 9, 2025 by Sukanta Maiti

Generally Accepted Accounting Principles (GAAP) represents the standardized framework that governs financial reporting in the United States. These comprehensive guidelines ensure that companies present their financial information consistently, transparently, and accurately across all industries and sectors.

What is Turnover in Business? Types, Importance, PDF

October 15, 2025October 15, 2025 by Sukanta Maiti

In the business world, the term turnover refers to the total sales or revenues generated by a company over a specific period, typically a year. However, turnover can mean different things depending on the context in which it’s used.

What are the Difference between Macroeconomics and Microeconomics?

September 20, 2025 by Sukanta Maiti

Microeconomics versus macroeconomics comparison illustration, education leaves.

Microeconomics vs Macroeconomics: Economics is divided into two important sections, which are: Microeconomics & Macroeconomics. Microeconomics studies individuals and business decisions, while macroeconomics looks at the decisions of countries and governments.

Fiscal Policy Vs. Monetary Policy | Difference between fiscal policy & monetary policy

December 8, 2025July 16, 2025 by Sukanta Maiti

Fiscal Policy vs. Monetary Policy: Both policies are crucial tools employed by governments and central banks to influence a nation’s economic direction. Both aim to stabilise the economy, curb inflation, foster growth, and reduce unemployment, but they differ in approach, objectives, and execution.

What is Strategic Financial Management? Scope, Objectives, Benefits, PDF

May 8, 2025 by Sukanta Maiti

Strategic Financial Management (SFM) refers to the process of aligning financial decision-making with the long-term strategic goals of an organisation. It’s not merely about managing numbers, it’s about using financial insight to drive sustainable growth, enhance value, and maintain competitive advantage.

What is Tariff? Types, Example, Importance, PDF

March 25, 2025 by Sukanta Maiti

A tariff is a tax on imported goods and services to influence trade relations, generate revenue, or protect domestic industries.

Revenue vs Profit | Difference between Profit & Revenue

January 15, 2025January 12, 2025 by Sukanta Maiti

Revenue vs profit: Profit and revenue are both exceptionally solid marks of a business’s monetary prosperity. Since one uses both, it is crucial to understand their difference to precisely manage an organisation’s funds and make an adequate financial plan.

Microeconomics: Principles, Applications, Uses, Importance, PDF

December 23, 2024August 30, 2024 by Sukanta Maiti

Microeconomics: Principles, Application, Importance, and Comparison

Microeconomics is a branch of economics that examines how individuals and firms make decisions about allocating scarce resources. In contrast to macroeconomics, which looks at the economy as a whole, microeconomics focuses on the individual elements of the economic system.

Turnover vs. Revenue- Types, Example, Calculation, and Detailed Comparison Table [PDF Inside]

September 23, 2024August 29, 2024 by Sukanta Maiti

Business turnover, also known as sales revenue, is the total income a company generates from selling its products or services. It’s a key metric used to assess a company’s financial health and performance.