What is Market segmentation? Types, Importance, Examples

market segmentation

In today’s competitive business landscape, understanding your audience is key to creating truly resonating products, services, and marketing strategies. Market segmentation is a way of aggregating prospective buyers into groups or segments based on demographics, geography, behaviour, or psychographic factors to better understand and market to them. This targeted approach not only improves customer satisfaction but … Read more

Microeconomics: Principles, Applications, Uses, Importance, PDF

Microeconomics: Principles, Application, Importance, and Comparison

Microeconomics is a branch of economics that examines how individuals and firms make decisions about allocating scarce resources. In contrast to macroeconomics, which looks at the economy as a whole, microeconomics focuses on the individual elements of the economic system.