What is Marketing Mix? [PDF Inside] or 4Ps of the Marketing Mix, 7 Ps of Marketing,

A marketing mix is a set of tools used to promote a product or service in the market. It is also known as the 4Ps (product, price, place, promotion) of a marketing strategy. Using these components, a business can maximize its profit and the chances of its product being recognized by customers.

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What is Market Research? [PDF Inside] Definition, Objectives, Types, Process, and Importance

The process of evaluating the feasibility of a new product or service through research conducted directly with possible customers is called market research or marketing research.

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What is marketing? [PDF Inside] Definitions, 4 Ps, Types, & Advantages of Marketing

Marketing is the process of getting consumers interested in your product or service. It involves researching, analyzing competitors, promoting, distributing as well as learning more about your customers to find new ways to get them excited and attract them with promises.

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