What is Sales Promotion? [PDF Inside] Definition, Objectives, Strategies, Techniques, Advantages, and Disadvantages

sales promotion

Sales Promotion is a marketing activity that boosts sales, creates brand awareness, and increases customer loyalty. It involves offering discounts on some products or providing incentives for customers to engage with your brand.

Supply and demand

Supply and demand form the most fundamental concepts of economics. Whether you are an academic, farmer, pharmaceutical manufacturer, or simply a consumer, the basic premise of supply and demand equilibrium is integrated into your daily actions. In any market transaction between a seller and a buyer, the price of the good or service is determined by … Read more

What are Mergers and Acquisitions? M&A Definition, Example, Types, Forms, and Transactions

Mergers and acquisitions

Mergers and acquisitions are transactions of shifting ownership between two companies, wherein a merger is a fusing or combining of two companies and acquisition is one company acquiring or buying another. The ultimate goal of mergers and acquisitions is to create synergy, which typically makes the two combined companies worth more valuable than the two separate companies.