Economics

EconomicsManagement

Cash Flow Management: [PDF] Example, Benefits, Drawbacks, Strategies, & Tools

Cash flow management is the process of monitoring, analyzing, and optimizing the inflow and outflow of cash in a business or personal finance context. It involves managing the cash resources of an entity in a way that ensures the entity can meet its financial obligations in a timely manner, while also maximizing the use of available cash to generate revenue and grow the business.

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Economics

Difference Between Sales and Marketing [PDF Included]

Sales are the delivery of products from the manufacturer to consumers in exchange for money and marketing is basically understanding the customer’s need and introducing products accordingly.
Sales basically follow a fragmented and product-oriented approach, whereas marketing follows an integrated and customer-oriented approach.
Sales focus on maximizing the seller’s profit but marketing focuses on generating profit through customer satisfaction.
Sales follow the push strategy and marketing follows the pull strategy.
The target audience of sales is both individuals and organizations, moreover, the target audience for marketing is the public.
The primary objective of sales is to influence the target audience to become a buyer, and the primary objective of marketing is to identify customers’ needs and make products accordingly.

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Economics

Law of Demand and Supply: [PDF Included] Curves, Importance, Conditions, & Factors Affecting Demand and supply

The law of supply and demand is possibly one of the most essential concepts and it is the backbone of an economy. According to the law of demand and supply, when there is a higher demand for a product or service, there is a rise in the supply of such product or service and vice versa. The law of demand and supply describes the interaction between the desire for a product and the supply of that product. For example, if the supply of a product is low and the demand is high, it signifies such product is lacking for the number of people that desires it, therefore, it will lead to an increase in the price of the product.

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