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What is Marketing Mix? [PDF Inside] or 4Ps of the Marketing Mix, 7 Ps of Marketing,

BySushanta Maiti

A marketing mix is a set of tools used to promote a product or service in the market. It is also known as the 4Ps (product, price, place, promotion) of a marketing strategy. Using these components, a business can maximize its profit and the chances of its product being recognized by customers.

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What is Marketing Management? [PDF Inside] Definition, Roles, Process, Importance, and Objectives

BySushanta Maiti

Marketing management is a method of controlling the marketing aspects, fixing a company’s goals, organizing the plans step by step, making decisions for the firm, and performing them to get the maximum turnover by fulfilling the consumers’ needs. It is the way to find out the opportunities that are profitable and help to satisfy consumers….