Difference Between Sales and Marketing [PDF Included]

difference between sales and marketing

Sales are the delivery of products from the manufacturer to consumers in exchange for money and marketing is basically understanding the customer’s need and introducing products accordingly.
Sales basically follow a fragmented and product-oriented approach, whereas marketing follows an integrated and customer-oriented approach.
Sales focus on maximizing the seller’s profit but marketing focuses on generating profit through customer satisfaction.
Sales follow the push strategy and marketing follows the pull strategy.
The target audience of sales is both individuals and organizations, moreover, the target audience for marketing is the public.
The primary objective of sales is to influence the target audience to become a buyer, and the primary objective of marketing is to identify customers’ needs and make products accordingly.

Law of Demand and Supply: [PDF Included] Curves, Importance, Conditions, & Factors Affecting Demand and supply

Law of Demand and Supply

The law of supply and demand is possibly one of the most essential concepts and it is the backbone of an economy. According to the law of demand and supply, when there is a higher demand for a product or service, there is a rise in the supply of such product or service and vice versa. The law of demand and supply describes the interaction between the desire for a product and the supply of that product. For example, if the supply of a product is low and the demand is high, it signifies such product is lacking for the number of people that desires it, therefore, it will lead to an increase in the price of the product.

Enterprise Resource Planning (ERP): [PDF Included] Types, Advantages, Disadvantages, Modules, Features

Enterprise resource planning (ERP)

Enterprise Resource Planning (ERP) is a software-based process used by companies to manage and integrate core operations like finance, HR, supply chain, procurement, supply chain, services, manufacturing, etc.

Manufacturing Resource Planning (MRP II): [PDF Inside] Elements, Advantages, Disadvantages, MRP I VS MRP II

MRP II/ Material Resource Planning

Manufacturing Resource Planning (MRP II) is a technique for the effective planning of all manufacturing resources of a company. It enables manufacturers to develop a precise production schedule for the future that minimizes expenses and maximizes the utilization of available resources.

Emotional Intelligence: Definition, Skills, Testing, Benefits, Relation to management & Leadership [PDF Included]

Emotional Intelligence

Emotional Intelligence (EI) is the learned or innate ability to perceive, understand, use, manage and control our own emotions as well as the emotions of others in positive ways to have greater mental health, better job performance, effective communication, empathy, and leadership skills.

What is an Information System? 5 Components, Types, Advantages, Disadvantages [PDF Included]

Information system image

In this digital era, we all are somehow accustomed to the word “Information System” although not well-versed with the concept or definition. If asked what is “Information System” one will definitely say the words like computer or network or database. But an information system is much more than just a computer or network. It surrounds us almost every time and is changing every day. Nowadays, life seems impossible without it. From the smartphones in our hands, the Wi-Fi networks on our college campus–to the traffic lights, sales management, and billing systems in the shopping malls, etc.–Information System is virtually in every walk of our life.

What is Scrum? [PDF] Definition, Roles, Pillars, Events, Artifacts, Advantages & disadvantages

Scrum framework

 A scrum is an iterative method, consisting of sprints that normally last 1 to 4 weeks. This method ensures that your team provides a version of the product regularly. it was created using a software model that follows a set of functions, duties, responsibilities, and meetings.