sales management

What is Market segmentation? Types, Importance, Examples

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market segmentation

In today’s competitive business landscape, understanding your audience is key to creating truly resonating products, services, and marketing strategies. Market segmentation is a way of aggregating prospective buyers into groups or segments based on demographics, geography, behaviour, or psychographic factors to better understand and market to them. This targeted approach not only improves customer satisfaction but … Read more

What is Sales Promotion? [PDF Inside] Definition, Objectives, Strategies, Techniques, Advantages, and Disadvantages

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sales promotion

Sales Promotion is a marketing activity that boosts sales, creates brand awareness, and increases customer loyalty. It involves offering discounts on some products or providing incentives for customers to engage with your brand.

What is Market Research? [PDF Inside] Definition, Objectives, Types, Process, and Importance

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market management or marketing management picture

The process of evaluating the feasibility of a new product or service through research conducted directly with possible customers is called market research or marketing research.

What is marketing? [PDF Inside] Definitions, 4 Ps, Types, & Advantages of Marketing

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Marketing thumbnail

Marketing is the process of getting consumers interested in your product or service. It involves researching, analyzing competitors, promoting, distributing as well as learning more about your customers to find new ways to get them excited and attract them with promises.

What is Sales Management? [PDF inside] Definition, Process, Strategies, Objectives, & Benefits

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Sales Management Image

Sales management is basically referred to as a sales team of a company. Sales are what bring your company revenue, and the significance of sales management is what sets out your company’s long-term survival.