marketing management - EDUCATIONLEAVES

What is Market segmentation? Types, Importance, Examples

January 3, 2025December 28, 2024 by Sukanta Maiti

In today’s competitive business landscape, understanding your audience is key to creating truly resonating products, services, and marketing strategies. Market segmentation is a way of aggregating prospective buyers into groups or segments based on demographics, geography, behaviour, or psychographic factors to better understand and market to them. This targeted approach not only improves customer satisfaction but … Read more

What is the Market risk? Types, Example, How to Measure and Manage Risk

May 25, 2023February 21, 2023 by Sushanta Maiti

The uncertainty associated with any investment decision is called market risk or systematic risk. Price volatility often arises because of unexpected fluctuations in factors that generally affect the entire financial market.

What is Marketing Mix? [PDF Inside] or 4Ps of the Marketing Mix, 7 Ps of Marketing,

November 20, 2022November 17, 2022 by Sushanta Maiti

A marketing mix is a set of tools used to promote a product or service in the market. It is also known as the 4Ps (product, price, place, promotion) of a marketing strategy. Using these components, a business can maximize its profit and the chances of its product being recognized by customers.

What is Market Research? [PDF Inside] Definition, Objectives, Types, Process, and Importance

January 3, 2023November 1, 2022 by Sushanta Maiti

market management or marketing management picture

The process of evaluating the feasibility of a new product or service through research conducted directly with possible customers is called market research or marketing research.

What is Marketing Management? [PDF Inside] Definition, Roles, Process, Importance, and Objectives

October 21, 2022 by Sushanta Maiti

Marketing management is a method of controlling the marketing aspects, fixing a company’s goals, organizing the plans step by step, making decisions for the firm, and performing them to get the maximum turnover by fulfilling the consumers’ needs. It is the way to find out the opportunities that are profitable and help to satisfy consumers. … Read more

What is marketing? [PDF Inside] Definitions, 4 Ps, Types, & Advantages of Marketing

October 10, 2022September 18, 2022 by Sushanta Maiti

Marketing is the process of getting consumers interested in your product or service. It involves researching, analyzing competitors, promoting, distributing as well as learning more about your customers to find new ways to get them excited and attract them with promises.