Operations research (OR) is a field of applied mathematics, engineering, and management science that deals with the application of advanced analytical methods to help make better decisions. OR uses quantitative models and data analysis to address complex issues in a variety of fields, including business, government, and healthcare. OR problems typically involve the optimization of … Read more
A Management Information System (MIS) refers to a computer-based system that collects, processes, stores, and distribute information to support decision-making, coordination, control, analysis, and visualization within an organization. It is a crucial component of modern businesses and is designed to provide managers and other stakeholders with timely and relevant information for effective planning and decision-making.
A Social Impact Bond (SIB), also known as a Pay-for-Success contract, is a form of outcome-based contract between a government or philanthropic organization, social service providers, and private investors. SIBs are used to fund social programs that aim to achieve specific social outcomes, such as reducing recidivism rates, improving educational outcomes, or increasing employment opportunities … Read more
A route through which a product travels from the production end to the point of consumption is called a distribution channel.
A marketing mix is a set of tools used to promote a product or service in the market. It is also known as the 4Ps (product, price, place, promotion) of a marketing strategy. Using these components, a business can maximize its profit and the chances of its product being recognized by customers.
Sales Promotion is a marketing activity that boosts sales, creates brand awareness, and increases customer loyalty. It involves offering discounts on some products or providing incentives for customers to engage with your brand.
The process of evaluating the feasibility of a new product or service through research conducted directly with possible customers is called market research or marketing research.
Marketing management is a method of controlling the marketing aspects, fixing a company’s goals, organizing the plans step by step, making decisions for the firm, and performing them to get the maximum turnover by fulfilling the consumers’ needs. It is the way to find out the opportunities that are profitable and help to satisfy consumers. … Read more
Marketing is the process of getting consumers interested in your product or service. It involves researching, analyzing competitors, promoting, distributing as well as learning more about your customers to find new ways to get them excited and attract them with promises.
Sales management is basically referred to as a sales team of a company. Sales are what bring your company revenue, and the significance of sales management is what sets out your company’s long-term survival.
