What is Marketing Management? [PDF Inside] Definition, Roles, Process, Importance, and Objectives

Marketing management thumbnail

Marketing management is a method of controlling the marketing aspects, fixing a company’s goals, organizing the plans step by step, making decisions for the firm, and performing them to get the maximum turnover by fulfilling the consumers’ needs. It is the way to find out the opportunities that are profitable and help to satisfy consumers. … Read more

What is marketing? [PDF Inside] Definitions, 4 Ps, Types, & Advantages of Marketing

Marketing thumbnail

Marketing is the process of getting consumers interested in your product or service. It involves researching, analyzing competitors, promoting, distributing as well as learning more about your customers to find new ways to get them excited and attract them with promises.

What is Sales Management? [PDF inside] Definition, Process, Strategies, Objectives, & Benefits

Sales Management Image

Sales management is basically referred to as a sales team of a company. Sales are what bring your company revenue, and the significance of sales management is what sets out your company’s long-term survival.

Emotional Intelligence: Definition, Skills, Testing, Benefits, Relation to management & Leadership [PDF Included]

Emotional Intelligence

Emotional Intelligence (EI) is the learned or innate ability to perceive, understand, use, manage and control our own emotions as well as the emotions of others in positive ways to have greater mental health, better job performance, effective communication, empathy, and leadership skills.

What is Scrum? [PDF] Definition, Roles, Pillars, Events, Artifacts, Advantages & disadvantages

Scrum framework

 A scrum is an iterative method, consisting of sprints that normally last 1 to 4 weeks. This method ensures that your team provides a version of the product regularly. it was created using a software model that follows a set of functions, duties, responsibilities, and meetings.

What is Just-In-Time? [PDF] | Definition, Process, Benefits, Disadvantages, and Example

JIT - Just-IN-Time

Just-in-time (JIT) is an inventory management approach in which goods are received from suppliers only as they are required. The main purpose of this strategy is to decrease inventory holding costs and increase inventory turnover.

KANBAN: Definition, Process, Principles, Practices, Advantages & Disadvantages

Kanban Methodology

Kanban is a framework that takes place under the Agile methodology. It was formed in the late 1940s by a Japanese engineer named Taiichi Ohno. The agile Kanban Framework concentrates on visualizing the whole project on boards in order to increase project transparency and collaboration between team members.